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Plus VAT, what's the point


Guest 1footinthegrave

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Guest 1footinthegrave
Doesn't drive you nuts to go online to buy something after using a search engine to find the best price only to see the price is not inclusive of VAT, I mean how many of us can reclaim the VAT on something like some toilet chemical. You don't go into Currys to buy a TV and find it's only £325, plus VAT, so why do so many online retailers do it, Ahhhhhhhhhhh >:-(
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We get a lot of prices like that on goods and particularly meals too here in Spain.

 

The restaurant owners who price their menus that way say they do so because they want to show clearly just how much they charge for your meal, and then separately how much the Government charges you in tax on top just for buying that meal.

 

 

 

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Guest pelmetman

Many sole traders and others have now deregistered for VAT, as people like us where the bulk of our overheads are our own labour, the small percentage we gained by being VAT reg is no longer an advantage :-S

 

I wonder how long it will take them in charge to notice >:-)

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Guest Tracker

Non VAT price = looks more attractive = all part of marketing ploys to grab customers attention and then add in the small print later!

 

A bit like ridiculous £4.99 carriage charges for an envelope and a first class stamp!

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It's a legal requirement that products advertised only for the consumer market must show a price including VAT.

 

Products advertised for both consumers and businesses may show a VAT inclusive price and a price without VAT, both prices must be equally prominent in the advert.

 

Andy

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In this day and age why O why do we still see £???.99 £???.95 its about time all prices were honestly stated the same with fuel diesel now £1.449 why not £1.45 do these retailers think we are thick and getting a cheap bargain when inreallity we are not , like they say you can't kid a kidder or bull sh*t a bull shi**er .
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kelly58 - 2011-03-12 4:03 PM

 

In this day and age why O why do we still see £???.99 £???.95 its about time all prices were honestly stated the same with fuel diesel now £1.449 why not £1.45 do these retailers think we are thick and getting a cheap bargain when inreallity we are not , like they say you can't kid a kidder or bull sh*t a bull shi**er .

 

 

 

 

In honesty, yes.

 

They do think some people are thick. In fact they think many people are thick.

And they are right.

 

Retail psychologists do massive amounts of customer behaviour research for many of the big brands, and all the big multiple retailer. And guess what?

Time after time after time they find that a substantial proportion of target customers are indeed thick: their purchase decisions based upon unthinking, irrational, emotive or non-product content decisions.

 

The "99p" price-point issue is a classic example........it indeed works time after time after time to lure in additional sales, which is exactly why it is still used so much.

 

 

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Guest ChrisB
I don't know if it's true but I've heard that another reason an item may be priced at e.g. £4.99 rather than £5.00 is that it means that the shop assistant must then ring up the price at the till and give the 1p change (for cash sales most likely to hand over a £5 note). This can reduce pilfering/fraud at the tills?
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