Many thanks Brian, Den and Derek for suggestions and help.
I've wiggled the existing cables around a bit whilst my wife held a torch in place and a mirror to try to see the route and freedom of them. It doesn't appear that they are currently tied to the back of the fridge so I'm hoping they are free to be pulled out OK.
The tip about using stripped 3 core cabling for wire guiding is great - I'll definately give that a go.
I'll let you know how I get on
Thanks again